Misty Baker
Director of Compliance and Government Affairs
Benefitmall
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Rising Star
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Innovation & Technology
Industry Impact
Humanizing Benefits
Education & Communication
Education & Communication (Individuals)
Misty Baker educates and consults with agents to ensure they understand and comply with new and changing state and federal regulations. Skilled at …
Over a career spanning more than two decades in the pharmacy benefits space, Joshua Golden has amassed a wealth of knowledge about pharmacy benefits …
Joshua Golden
SVP of Strategy
Capital Rx
Katy Riddick is dedicated to enhancing industry practices and education around workplace mental health and wellbeing within the benefits sector. In her role, …
Katy Riddick
Managing Director
High Lantern Group
Tamiko Toland is a vocal proponent of lifetime income solutions within employer-sponsored retirement plans. She founded 401(k) Annuity Hub, a market …
Tamiko Toland
Founder
401(k) Annuity Hub
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Education & Communication (Organizations)
Edcor Data Services LLC
Edcor Data Services LLC has a unique mission statement: A holistic education benefits policy that caters to individuals at all stages of their careers is the best strategy for organizations to future-proof their workforces. Led by CEO Adrienne Way, Edcor is a woman-owned business based in Troy, Michigan, that has pioneered tuition …
Led by John P. Dulczak, RetireeFirst assists group plan sponsors and their retiree members in navigating Medicare. Retiree advocate employees receive in-depth training covering all components of Medicare plans, ancillary services to reduce care gaps, and common geriatric conditions. New advocates shadow …
RetireeFirst
First Choice Health and health care advisory firm rule of three LLC have cooperated to convene a unique group of C-suite health system executives at virtual summits that address the major issues and challenges of the direct-to- …
First Choice Health (FCH) & rule of three LLC (ro3)
Leadership
Over a career spanning more than two decades in the pharmacy benefits space, Joshua Golden has amassed a wealth of knowledge about pharmacy benefits and specialty drugs. As senior vice president of strategy at Capital Rx, he leverages this knowledge not only as a salesman, but also as a subject matter expert and thought leader. In this role, he is responsible for assessing market trends, evaluating business initiatives and developing strategic partnerships to support the firm’s growth. He shares his extensive knowledge through blogs that have garnered high engagement rates, and a webinar about specialty drug costs and PBM benefits, which has amassed hundreds of hours of accrued watch time. The success of this content is attributed to his engaging communication style and depth of knowledge. Thanks in part to his leadership and consultative sales style, Capital District Physicians’ Health Plan (CDPHP) recently partnered with Capital Rx. Golden has also onboarded several large clients over the past 12 months, accounting for hundreds of thousands of new members.
Joshua Golden
SVP of Strategy
Capital Rx
Katy Riddick is dedicated to enhancing industry practices and education around workplace mental health and wellbeing within the benefits sector. In her role, she leads a team of content creators, graphic designers and communication experts to produce timely and informative resources on behalf of clients. These resources range from white papers and research reports to social media campaigns, online videos and other materials that advance best practices in workplace mental health. One notable publication, “Connecting Mental and Financial Wellbeing: Insights for Employers,†received acclaim for its forward-thinking analysis and actionable recommendations. She has designed messaging campaigns for client social media accounts that reach thousands, with informative and engaging content on workplace mental health resources and leading voices. For eight years, Riddick has been the driving visionary behind the One Mind at Work Global Forum, designing the program and recruiting the speakers for the event targeted at senior leaders in workplace mental health.
Katy Riddick
Managing Director
High Lantern Group
Tamiko Toland is a vocal proponent of lifetime income solutions within employer-sponsored retirement plans. She founded 401(k) Annuity Hub, a market intelligence service that educates plan fiduciaries about in-plan annuities and offers a solution selection process. She also is CEO of IncomePath, a retirement income software solution that promotes the value of lifetime income within retirement plans. She is responsible for product design and oversees development and engineering for both companies and leverages her experience to provide thought leadership and subject matter expertise. Toland promotes lifetime income solutions through participation with DCIIA and through social media campaigns, webinars and event panels. She submitted an academic paper pending publication in the International Review of Financial Consumers to educate the research community about the challenges of offering lifetime income solutions within defined contribution plans and how researchers can better structure work to support practical solutions. She is also outspoken about the importance of diversity in the workplace and vocally represents the BIPOC community.
Tamiko Toland
Founder
401(k) Annuity Hub
Edcor Data Services LLC has a unique mission statement: A holistic education benefits policy that caters to individuals at all stages of their careers is the best strategy for organizations to future-proof their workforces. Led by CEO Adrienne Way, Edcor is a woman-owned business based in Troy, Michigan, that has pioneered tuition administration services since 1981. The firm integrates education benefits into organizations’ recruitment and retention strategies to maximize their value. It has launched several successful initiatives, including the Debt-Free Degree program to mitigate student loan debt, Critical Pathways to cater to workforce development needs, and Graduate Certificates to upskill with short-term educational resources. In addition, through its school network, Edcor has made available multiple alternate/short-term learning solutions for learners. Company leaders offer thought leadership through participation in conferences and seminars and by producing white papers, blog posts and social media engagement. Edcor offers a free/zero-commitment consultation to senior HR leaders about aligning their business strategies with their benefits strategies.
Edcor Data Services LLC
First Choice Health and health care advisory firm rule of three LLC have cooperated to convene a unique group of C-suite health system executives at virtual summits that address the major issues and challenges of the direct-to-employer strategy. Through best practices and shared experiences, the summits explore how health systems can improve and successfully manage a sustainable direct-contracting model. These events feature guest presentations, breakout rooms, extensive Q&As and group discussions to highlight various experiences of those involved from all sides. The series hosted its 6th edition in the spring of 2024, featuring a lineup of notable guest speakers. FCH, which collaborates with providers, brokers and clients to provide transparency through all interactions and delivers innovation solutions, is led by CEO Jaja Okigwe. Ro3, led by chief strategy officer Phil Shelato, collaborates with organizations to navigate the industry’s complex landscape.
First Choice Health (FCH) & rule of three LLC (ro3)
Led by John P. Dulczak, RetireeFirst assists group plan sponsors and their retiree members in navigating Medicare. Retiree advocate employees receive in-depth training covering all components of Medicare plans, ancillary services to reduce care gaps, and common geriatric conditions. New advocates shadow seasoned employees during calls for at least six weeks to gain hands-on experience allowing them to best serve clients. The firm also develops content to educate plan sponsors, clients, retirees and benefits consultants about Group Medicare Advantage and Medicare Advantage Part D plans. These resources include videos, social media posts, blogs, research, guides, white papers, webinars and emails. One key accomplishment was organizing three webinars for clients and the benefits industry covering regulatory changes that could affect group plan sponsor costs and add compliance requirements. In addition, the company ran a campaign of 21 emails to update group plan sponsors and their consultants on the 2025 Medicare landscape. It also created branded client letters communicating IRA and CMS regulatory changes to members, simplifying Medicare regulations and creating awareness about the drivers of change that could affect drug manufacturer costs, plan sponsor costs, and member premiums and benefits.
RetireeFirst
Misty Baker educates and consults with agents to ensure they understand and comply with new and changing state and federal regulations. Skilled at transforming complicated, lengthy regulations into easy-to-understand content, Baker has developed a multichannel, multipronged approach to efficiently reach and educate individual agents in ways that are easiest for them. This includes monthly webinars, podcasts, education collateral and speaking engagements. In 2021, she held a series of webinars about the Consolidated Appropriations Act of 2021 that drew more than 1,000 attendees. More recently, her greatest accomplishment has been her outreach efforts to state legislatures, including in-person meetings with legislators in California, Colorado, Florida, Georgia and Texas. During her Georgia legislative visits, Baker witnessed how powerful informal meetings are in building relationships between agents and their elected officials, and she feels strongly that this type of legislative relationship building should be replicated in every state and at the federal level by all agents.
Misty Baker
Director of Compliance and Government Affairs
Benefitmall
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