For employers, investing in benefit platforms that combine technology with human touch can provide deeper insights into adoption, engagement and impact. Through measurable and trackable insights, employers can see exactly how their employees use the platform —Steven Lee, co-founder, president and COO, ianacare
The rise of artificial intelligence is already transforming the employee benefits industry in ways that were once unimaginable. Modern brokers will employ AI-driven tools to craft highly personalized and optimized benefits packages, tailored to suit the unique preferences and needs of each employee. —Donald DeSantis, co-founder, Nava
AI is poised to reshape the employee benefits landscape. Those who fail to adapt risk falling behind their competitors, while those who embrace the potential of AI will thrive and take the industry to new heights. —Jamie Nelson, director of content development, Zywave
Predictive analytics in end-to-end value-based care platforms enhance data utilization, improve decision making and foster a more responsive approach to benefit plan design. An AI-powered future of health care benefits administration holds the promise of significant cost savings, member-centric care, and enhanced user experiences, ultimately benefiting employers and employees. —Tim Huke, chief growth officer, Cedar Gate Technologies
As the marriage of AI and automation completes its overhaul of how people understand their health insurance benefits, a unified approach is key to navigating this brave new world. —Matt Edic, chief eXperience officer, IntelePeer
Best-of-breed benefits technology allows employers to access a wealth of data. If your clients or prospects lack access to data, they’re missing out on valuable information that can help with curating a best-fit benefits package. —Frank Mengert, founder & CEO, ebm
When implemented at scale, empathetic AI will transform benefits personalization and access as we know it—while bolstering both company culture and HR’s strategic influence within the C-suite. —Jon Shanahan, president & CEO at Businessolver
By seamlessly integrating member data into care management systems, stakeholders can efficiently navigate insurance requirements, streamline prior authorizations, and expedite the approval process. —Jennie Giuliany, lead clinician, client management, HealthEdge
While price, functionality, and plan design are important, modern digital connectivity can save brokers and their employer clients time and money by streamlining group benefits enrollment and administration. —Meg Collins, chief growth officer, Ideon
AI can assist in educating consumers regarding their benefit plan–offering explanations and examples on topics like deductibles, coinsurance, and in and out-of-network benefits. AI may also one day assist the consumer in their purchasing decisions and could even reach a place where it will give cost and quality information about providers and health systems. —Perry Braun, president & CEO, Benefit Advisors Network (BAN)
Using data & tech to your advantage
Design by Chris Nicholls
Illustration: Jorm Sangsorn/Adobe Stock
Today’s most effective leaders need to consider how to make wellness the norm in the fabric of their company culture – and this is important because employee wellness is directly linked to business and organizational success. —Fanny Pihl, employee wellness director, Lifesum
While HR leaders may feel inclined to start the process of researching and onboarding new wellness benefits by focusing on national trends and popular benefit lists, this may result in overlooked populations being left out of the discussion. —Sheri Atwood, CEO, SupportPay
Leaders are pivotal in fostering psychological safety and building trust through their actions, showing employees they are valued and supported in whatever they may be going through. —Maggie Smith, PHR, SHRM-CP, senior vice president of human resources, Traliant.
When wellness is embedded into your workplace culture, you’re showing employees just how much you truly value them—no matter what wellness programs you offer. It’s an investment in your people. Helping employees make lifestyle changes is key to a productive, happy and healthy workforce. —Shannon Isom, senior director of engagement, Marathon Health
It’s a leader’s responsibility to provide a creative, communication-driven workplace where employees feel supported on an individual level. Every team member should have an opportunity to grow toward their best personal and professional self. —John McCartney, APR, principal, Jmac PR
As workplace benefits are put in place to help support wellbeing, it is critical to look at whether employees are prevented from using those benefits when they need them most. —Stefan Underwood, SVP performance methodology, Exos
Employers must steer clear of a deceptive phenomenon known as “wellness washing.” With wellbeing taking center stage in workplace culture, it’s easy to get caught up in the appeal of flashy perks that may not truly contribute to employee welfare. —Mia Barnes, editor-in-chief, Body+Mind Magazine
Addressing these limitations should be a priority for employers. They can take proactive steps to create a culture of openness and support around mental health, thereby reducing stigma and encouraging employees to seek help. —Amy Kazmierczak, chief people officer, Lucet
Brokers and advisors can help employers build holistic benefit packages that not only attract top talent, but also foster a culture of wellbeing and security within the organization. —Heather Deichler, senior vice president of product and underwriting, Lincoln Financial Group Protection
The bottom line is that when people are performing tasks that align with their strengths, they feel a sense of purpose and fulfillment, which enhances their overall wellbeing. —Josh Bersin, global HR analyst and CEO, The Josh Bersin Company
Making enrollment (and beyond) more impactful
Ensuring employee wellness
Using data & tech to your advantage
Creating better communication strategies
Innovative plan design
Personal & professional development
Building a better brokerage
Prospecting & making new connections
Creating a more diverse industry
Challenging the status quo
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