So as our approach to open enrollment continues to evolve, it’ll be all about providing each generation with the resources that are most relevant to them, on the platforms they prefer most. —Keith Vallera, vice president of channel sales, Jellyvision
In the dynamic landscape of employee benefits, having the right strategy and ensuring that employees understand their benefit options will always be critical. Engagement, education and empowerment are the cornerstones of the intricate post-open enrollment marathon. —David Cagliola, president of employee benefits, Alera Group
Not relying on experts like your TPA can fuel confusion about plans for employees and lead to costly missed opportunities for employers. Benefit plan experts are the key. —Diane L. Deinhart, vice president, strategic partnerships, Nova Healthcare Administrators
In order to improve the next open enrollment period, HR leaders should review what worked well and what did not. They should pinpoint what recurring questions they receive so that they can better plan for next year. —Jocelyn Meyers, people & culture, business partner, ZayZoon
A well-designed access and engagement campaign will motivate employees to enter a decision mindset versus an evaluating mindset. —Marty Traynor, benefits consultant
Make sure all the hard work of creating benefits packages pays off by making decision support a centerpiece of your open enrollment strategy and offering the tools that can help employees make more informed decisions and take the confusion out of choosing the right plan. —Kevin Robertson, chief revenue officer, HSA Bank
In an era of rising health care costs and increasing confusion surrounding what is and what isn’t covered, it is especially crucial to ensure employees have a basic understanding of their options and how to choose the right plans for their situation. —Kim Buckey, vice president of client services, Optavise
Companies that make a clear connection to their culture and deliver benefits that matter to employees can achieve a higher return on investment. —Denise Stefan, president, Engage Insurance
To be truly successful, benefits leaders must continue to assess results, identify needs, improve benefits, and educate employees throughout the year. —Kate Winget, chief revenue officer, Morgan Stanley at Work
AI can empower your HR professionals to save time and solve most pressing and high-value problems for your employees, making open enrollment a little less busy for your team. —Paige Maisonet, SHRM-CP, head of people, Newfront
Making enrollment (and beyond) more impactful
Design by Chris Nicholls
Illustration: Jorm Sangsorn/Adobe Stock
Making enrollment (and beyond) more impactful
Ensuring employee wellness
Using data & tech to your advantage
Creating better communication strategies
Innovative plan design
Personal & professional development
Building a better brokerage
Prospecting & making new connections
Creating a more diverse industry
Challenging the status quo
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